“A GREAT BRAND IS A STORY THAT IS NEVER COMPLETELY TOLD.”
The APL Apollo Brand Story
Since its inception in 1986, APL Apollo has come a long way by reinventing itself through diverse initiatives, innovative product lines, and a remarkable brand presence. With a strong geographical spread across the country and products that have an array of applications, we have emerged as a category leader in structural steel tubes in India. We are on a constant journey of improvement to provide our customers with an experience that is unique and unparalleled across the industry.
APL APOLLO BRAND POWER
From being the fastest-growing manufacturing company to becoming India’s largest structural steel tubes brand, APL Apollo’s brand power speaks for itself. Our breakthrough innovations, vast supply chain network, and extensive distribution channels are the pillars of our success.
Brand Journey
Having been around for over three decades, APL Apollo has come up as a category leader in the structural steel industry. Enjoying a powerful geographical presence, wide range of application of its products, and strong equity in the trade fraternity, we have built an unforeseen strength that we showcase as a brand. Our brand journey entails the milestones we have achieved over the years and is a statement of our unfaltering determination to remain the “Inner Strength” of our country. As a part of the next level of our brand communication, we have come up with the theme – ‘Inner strength’ which relates to our core values and products.
2015 to 2019
Focus on BTL and dealer boards advertisements and expansion of Fabricators & Distributors network
April 2019
Collaboration with Delhi Capitals, Indian Premier League, with the theme “Inner Strength”
July 2019
Associated with Haryana Steelers, Pro Kabaddi League
Aug 2019
Player branding in India Vs West Indies Series.
Oct 2019
Associated with Bengaluru FC, Indian Super League
Nov 2019
Desh Ki Andekhi Taqat Brand Campaign with the Amitabh Bachchan as APL Apollo Brand Ambassador.
Oct 2020
Principle Sponsors of Delhi Capitals, Indian Premier League, with the theme “India’s Inner Strength
Oct 2021
Principle Sponsors of Delhi Capitals 3rd time in a row, in Indian Premier League, with the theme “India’s Inner Strength”
Nov 2021
India’s first Plug-and-Play Hollow Steel Section Pipes - Apollo Column commercial with Tiger Shroff as our Brand Ambassador
March 2022
Principle Sponsors of Delhi Capitals 4th time in a row, in Tata Indian Premier League (IPL), 2022.
February 2022
Launched the new home-décor transformation B2C app for fabricators and customers – Aalishaan on Play Store and App Store
